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  • About Us
  • Team
    • Advisors
    • Senior Management
    • Management Team
    • Faculty
    • Organisation Structure
  • Holistic Programmes
    • Bangsawan Programmes
    • Kinder
    • Primary
    • Secondary
    • Tertiary
    • Adult
  • Outreach Programmes
    • Schools
    • Corporates
  • Specialty Programmes
    • Hijab Ballet
    • Elite Programme
    • Master Class
    • Holiday Camps
    • After School Programme
    • Chinese Opera Immersion
  • Festival Bangsawan SG
  • Piala Bangsawan SG
    • 2026
    • 2024
    • 2023
  • International Events
    • Bangsawan Symposium
    • Powerful Daegu Festival
    • Cebu Theatre Festival
    • IATA ARC Meeting, Korea
    • China-ASEAN Cultural Week
    • Pohang Theatre Festival
    • Nusantara Oral Festival
  • Academics & Literature
  • Registration
  • Contact Us
    • Academy Endowment
    • Partnership Opportunities
    • Contact Us

Senior Management

JON TAN

Recognised as an Icons of Change International Award recipient in 2025, one of The Most Influential Marketing Leaders to Watch and a Top Leader in the Marketing Sector in 2024, Jon is a digitally savvy, customer-focused marketing professional with over 15 years of leadership experience across real estate, automotive, media, and technology. He is widely regarded for driving digital transformation and online growth, leading cross-functional teams in marketing, product development, and corporate communications to deliver award-winning campaigns, seamless user experiences, and innovative revenue models.


Jon has consistently demonstrated the ability to reimagine traditional services for the digital age. From pioneering immersive virtual property viewings to building e-commerce ecosystems and CRM-driven customer journeys, his work has been commended by both media and industry peers. His approach combines creativity with commercial acumen and strong data literacy, enabling him to successfully launch, scale, and optimise platforms in fast-paced, high-pressure environments.


Beyond professional achievements, Jon places a strong emphasis on self-development. He exemplifies lifelong learning, having earned his degree through a rigorous five-year endeavour from 2011 to 2016 while balancing career responsibilities. Building on this foundation, he is currently pursuing a Master’s in Digital Marketing, complemented by a Diploma in Digital Marketing (Nov 2024 – June 2025). This commitment to continuous education reflects his belief that the marketing landscape is ever-evolving, and leaders must remain agile, informed, and forward-thinking.


At the core of Jon’s leadership is a passion for empowering teams and inspiring innovation. Whether crafting strategies that elevate brand visibility, reshaping customer engagement, or aligning marketing with business growth objectives, he brings both vision and executional discipline. His career stands as proof that marketing is not just about storytelling, but about creating measurable impact and meaningful connections in a digital-first world.


Jon’s connection to Chinese Opera is equally deep and personal. He descends from a family with longstanding ties to the artform: his late grandfather and grandmother were among the early troupe members of the renowned Chit Hoon Teochew Opera Company, founded in the 1950s. This lineage, combined with his professional expertise, underscores his commitment to bridging heritage with contemporary expression. 

Mr. Tan Eng Lai (陳荣来)

Jon Tan's late grandfather and grandmother were among the early troupe members of the renowned Chit Hoon Teochew Opera Company, founded in the 1950s

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