Management Team

Siti Maryam Effendi has been captivated by the media industry from a young age, drawn to the transformative power of storytelling and communication. Her journey from a curious enthusiast to a multifaceted professional in the arts and media sectors showcases her passion, versatility, and dedication.

Siti's career in the performing arts began as an actress with Anggerik Temasek Bangsawan, where her talent quickly saw her taking on more significant roles such as stage manager and producer. She has been instrumental in handling the digital marketing for the group, significantly increasing their presence on platforms like Instagram, TikTok, and Facebook by boosting the follower count by 50%. One of her notable achievements includes organising a troupe of 20 parents, children, and youths to produce a theatrical show at the Pohang Bada International Theatre Festival in South Korea.

At Seed to Read, Siti conducted phonics lessons for groups of young children, utilising sensory activities to enhance their learning experiences. Her innovative approach to teaching helped children aged 4-6 improve their phonetic skills in an engaging and effective manner.

Siti tailored lesson plans to fit the interests and phonetic abilities of her students, ensuring personalised and effective learning. She consistently submitted post-lesson observations for parents, which highlighted the visible improvements in her students' performance, as reflected in their school examinations.

Siti Maryam Effendi's educational background in mass communication from Republic Polytechnic, combined with her extensive experience in digital marketing, event planning, and performing arts, makes her a dynamic and versatile professional. Her journey is a testament to her ability to adapt, innovate, and lead in various roles within the media and arts industries. Siti continues to explore new possibilities and push the boundaries of her creative and professional endeavours.